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Let’s Learn From Each Other.

As the eye care marketplace continues to become more competitive, independent ECPs deserve a competitive edge.

At HEA, we bring together what works and what matters to help you shape your practice. From case studies that demonstrate our Solution Pathways in action to articles that will keep you on at the forefront, you’ll find them all here in one place with one common goal — helping you be your best.

Dr. Lorie Lippiatt explains her passion for eye care.

See Dr. Mark Sabre’s full story. Click here ›

See Dr. Rebecca Patton’s full story. Click here ›

Healthy Eyes Advantage Leads The Way For Children’s Vision.

Healthy Eyes Advantage is more than just our name — it’s our commitment to promoting and supporting eye health. We are proud to be leading a much-needed change in programs aimed at children’s eye health.

Adventure Kids Club

One of the most innovative programs in children’s eyewear launches nationally in July: the Adventure Kids Club. Offered exclusively by Healthy Eyes Advantage, the Adventure Kids Club is available only to HEA members and is game-changing in its approach to protecting children’s vision and eye health. Read more ›

Healthy Eyes Healthy Children

HEA is pleased to be a founding sponsor of Healthy Eyes Healthy Children (HEHC), a community grants program administered by Optometry Cares — The AOA Foundation. HEHC is focused on increasing the outreach of vision services to communities, families, schools and the medical community, with special attention to underserved children in the U.S.  Read more ›


It takes time to stay informed. We’re here to minimize that time. HEA Insights is your go-to source for the most relevant and important industry content.